GetResponse vs MailerLite – Which Email Marketing Service is Better

September 15, 2021

GetResponse vs MailerLite – Which Email Marketing Service is Better

Email marketing is one of the most effective ways to communicate with your customers and grow your business. Two email marketing platforms, GetResponse and MailerLite, stand out in the market with their advanced features and tools.

Choosing the right email marketing service can be a tough decision, especially when it comes to deciding between two such strong platforms. Therefore, we have created an unbiased comparison guide to help you make an informed decision.

Features and Services

GetResponse

GetResponse offers a range of advanced features and services, including responsive email designs, A/B testing, email automation, landing pages, and webinars. The platform provides over 500 email templates with custom designs, making it easy to create professional-looking campaigns.

GetResponse's automated campaigns make it easy to send personalized messages to customers based on their behavior, such as abandoned cart reminders or email notifications. The platform's webinar feature allows you to host online events with up to 1,000 attendees.

MailerLite

MailerLite provides a simpler, more cost-effective approach to email marketing, with features such as automation workflows, custom forms, landing pages, and pop-ups. The platform's drag-and-drop editor makes it easy to design emails with custom layouts and content.

MailerLite also offers A/B testing and email scheduling features, allowing you to optimize your campaigns based on user behavior. However, the platform's features are more limited when compared to GetResponse.

Pricing

GetResponse

GetResponse's pricing plans start at $15 per month for the Basic plan, which includes features such as email marketing, autoresponders, and basic landing pages. The Plus plan costs $49 per month and offers additional features such as webinars, e-commerce, and automation workflows.

GetResponse also offers a Professional plan for $99 per month and an Enterprise plan for larger businesses with customizable pricing.

MailerLite

MailerLite offers a free plan for users with up to 1,000 subscribers, providing access to most features except automation workflows. Paid plans start at $10 per month for up to 1,000 subscribers, with additional features such as A/B testing and custom domains.

The platform's Premium plan costs $50 per month for up to 10,000 subscribers and includes advanced features such as auto-resend, webhooks, and click maps.

Customer Support

GetResponse

GetResponse provides 24/7 live chat and phone support for all its users. The platform also includes a vast knowledge base with helpful articles and video tutorials, ensuring you always have the resources you need.

MailerLite

MailerLite provides 24/7 email support and live chat support during business hours. However, the platform does not provide phone support for its users. The knowledge base includes helpful articles and video tutorials to help you learn more about the platform and its features.

Conclusion

Both GetResponse and MailerLite offer advanced features and services to grow your business through email marketing. However, deciding between the two platforms may come down to your specific business needs and budget.

If you require advanced features and tools for automation and webinars, GetResponse may be the better choice for you. However, if you are looking for simplicity and cost-effectiveness, MailerLite may be the right choice.

We hope this unbiased comparison guide helps you make an informed decision for your business.

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